Yakima Pasco Richland Kennewick, WA, October 6, 2026 — WSU Athletics has entered into a multi-year partnership with FanWord, a company specializing in communications technology. The collaboration is set to focus on the implementation of AI-driven communication strategies within the athletic department.

The specifics of the multi-year agreement, including the exact duration and financial terms, were not immediately available. Similarly, the precise AI technologies that will be utilized and the initial communication channels that will be targeted were not detailed in the announcement.

FanWord’s focus on AI-driven communications suggests an effort by WSU Athletics to leverage artificial intelligence to enhance how it communicates with various stakeholders. This could potentially involve improving content creation, personalizing messages, optimizing delivery across different platforms, or analyzing communication effectiveness. However, the exact applications of AI in this partnership remain to be disclosed.

The partnership signals a move towards modernizing communication methods within collegiate athletics, aiming to streamline operations and potentially deepen engagement with fans, athletes, and other constituents. Further details regarding the scope and objectives of the collaboration are expected to be released as the partnership progresses.

The contractor’s name, in this case FanWord, and the client, WSU Athletics, are identified. The nature of the partnership is described as multi-year and focused on AI-driven communications. However, specific timelines for the commencement of AI implementation, the expected outcomes, or any pilot programs were not provided.


Story summarized from the original created by Caleb McGever NonStop Local Digital Producer on www.nbcrightnow.com, see more information here.

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